Breastfeeding can be very painful if done incorrectly. Below is an example of a Good Latch and a Poor Latch. Initially it’s natural for it to be painful. If you continue to have issues please contact a Breastfeeding Peer Counselor or a Lactation Consultant. Either one can educate you on how to successfully breastfeed and teach you new positions that may work for you and your baby. Please check out www.babygooroo.com